Entries by SNO Trainer

You smell like it’s hot out: this week on Fresh Powder

Just as I was figuring out what TikTok is for, now there’s an app called Clubhouse. The live, audio-only social network occasionally sounds cool (you can drop into rooms to imagine “How to rob a bank,” same as you can to make “Parent Confessions”), but it also sounds deceptively strange (a heavy tech presence, even […]

NEW! Attend intensive SNO training workshop this summer in person or virtually

Join us this summer for one of our SNO Adviser Academy workshops, an immersive multi-day training for journalism advisers of all experience levels. We’re excited to be able to offer it both in person, at our headquarters in Minneapolis, Minn., and virtually. Whether you’re traveling to see us or becoming an expert from your couch, SNO’s technical […]

Because I didn’t think March 31st existed: this week on Fresh Powder

Bees and internet trolls are both pests. By ignoring them when they’re buzzing around your ear, you’re hoping they’ll eventually just go away. But what works for a flying insect may not work online. Still, do you test it out? If it doesn’t work, are you too late? That’s the quandary media companies face, especially […]

No we’re never gonna survive, unless: this week on Fresh Powder

Substack, the free newsletter platform for writers, was in the news for the wrong reasons this past week. “Following the announcement of its Substack Pro program, the platform that billed itself as a solution to media polarization has inadvertently become a source of it. As the newsletter space grows more saturated, the gaffe could create […]

The SNO Report: New Lesson on Libel

Our curriculum expert, Ivy Kaplan, has been working hard on lesson plans around principles in journalism, as part of our free journalism curriculum. Recently, she finished up work on a new, very important lesson: Libel. “One of the primary roles of the press is to report on issues of interest and concern to the public. However, individuals […]

The SNO Report: What is Newsworthy?

I’m old enough to admit that I wrote a lot of self-serving articles as a high school journalist, articles that served my interests but that didn’t necessarily have broader interest. The fact is, not all story ideas are good ones. How can you tell the difference then? It helps to understand the seven elements that […]

Ever heard of it?: this week on Fresh Powder

“I know he always asks me tough questions, and he always has an edge to them, but I like him anyway,” is a tone — an authority figure talking about a journalist — that feels fresh. (Remember this? “What a stupid question that is. I watch you a lot, you ask a lot of stupid questions.”) […]

It’s raining tacos: this week on Fresh Powder

Stop spreading the news? Not exactly — just leave it out of my doctor’s office. Uproxx’s Brian Grubb wants the channel changed on waiting room TVs, from cable news to something a bit more lighthearted (think: food competitions and home renovation). “Waiting rooms are stressful enough. No one likes waiting for anything, especially not the things you […]