Entries by SNO Trainer

Eleven SNO Customers Named NSPA Pacemaker Winners

On Saturday, April 6 at the National High School Journalism Convention in Kansas City, Missouri, the National Scholastic Press Association (NSPA) named 12 scholastic media sites as Online Pacemaker winners. Of the 12 winners, 11 are part of the SNO community. NSPA previously announced 26 Online Pacemaker finalists in February. Congratulations to all of the Online Pacemaker winners! […]

Fresh Ideas for Avoiding a Spring Slump

As the weather gets nicer and the spring events start ramping up, we know that motivating your staff to maintain your website might be tough. To stave off the spring slump, here’s a giant (and random) list of ideas our SNO staff loves that might spark a little inspiration. We can’t motivate your staff for […]

Best of Best of SNO: Spring Edition

The weather is heating up and so is Best of SNO! We recently surpassed 12,000 stories submitted for consideration this school year. Of those submissions, we’ve published roughly 1,800. Numbers that impressive call for another round of Best of Best of SNO stories. One thing we see regularly among submissions is staffs wanting to cover major […]

Thirty-four SNO customers named CSPA Gold Crown winners

Congratulations! Thirty-four of the Columbia Scholastic Press Association’s Gold Crown winners for digital or hybrid categories are part of the SNO network. The awards were announced at CSPA’s Spring Convention on March 15, 2023. We’re incredibly proud of these outstanding programs! They are listed below. College Yearbook Hybrid News  The Ithacan, Ithaca College, Ithaca, NY High School […]

Using Analytics to Boost Site Traffic

So you read last week’s SNO Report, took our advice, and dug into your site’s analytics via the SNO Analytics plugin and/or the Google Analytics dashboard. Now what? The sky’s the limit when it comes to interpreting all that data, but if boosting site traffic is your goal, here are a few suggestions to get you […]

An Introduction to SNO Analytics

If you’re looking to increase site traffic, knowing your audience (and their behaviors) can help. Your site’s analytics are a great place to start if you want to learn more. SNO Analytics Easily access most of the basic analytics information you need using the SNO Analytics plugin in your site’s dashboard. It’s organized into several, easily accessible tabs […]

The SNO Report: All About Plugins

Because your SNO site uses WordPress, you have access to a large library of plugins that you can download, install, and use. On the one hand, these third-party plugins (i.e. the ones SNO did not develop) can provide some great additional site features. On the other hand, they can easily spiral out of control and cause problems […]

The SNO Report: Avoiding Copyrighted Materials

With spring quickly approaching, your publication may have already set a few goals for the rest of the year – trying out some new content, earning more Distinguished Sites badges, or maybe even looking ahead to summer workshops (either for you or for your staff). Whatever your goals, we’d encourage you to add one more that will hopefully protect your site from legal […]

Tips for Avoiding Spam Form Submissions

We think it’s pretty safe to say that no one likes spam. It’s annoying, it clogs up your inbox, and it can make finding the things you actually need more difficult. Recently, we’ve received a handful of messages from clients using the Gravity Forms plugin (part of the SNO Site Booster bundle) about spam form submissions. Unfortunately, […]