Entries by Tom

New options for the SNO Site Overhaul and Review programs

We hear from our customers often, and one of the things we hear the most is that your want your website to get better. While the SNO support site, training materials, and videos help you improve your site year round, the request we get most often is for individual feedback. That’s why we’ve developed the SNO Site Review […]

The SNO Report: Growing your online audience

For any publication, whether your online arm is your exclusive means for publication or is in addition to a long-established print product — or for anyone transitioning from one to the other — this is the big question: How do we bring our readers online and grow that base? Well, if you’re online, simply being there […]

The SNO Report: What’s Happening On Facebook?

This month, Facebook is instituting changes to its News Feed aimed at re-prioritizing the content you see, substituting news stories for more pictures of your aunt Ethel’s pet bird. Of the news leftover, Facebook is leaving it up to its users to decide what’s trustworthy, what’s garbage and what specifically they want to see. On […]

SNO Report: What’s a Contest and Competition Coordinator? And more Distinguished Sites updates

On Liberty High School’s Wingspan staff, there are reporters and photographers, editors and producers, and Samantha O’Brien. O’Brien’s in the corporate office, so to speak. Though she isn’t on the ground floor turning ideas into fully-realized, published content online, she’s upstairs, as she says, “ensuring the staff is awarded for their hard work.” She’s the Contest and Competition […]

The SNO Report: Commemorating an Anniversary

We’re kind of in a celebratory mood lately. It’s the holiday season! Elf is on TV, like, every night! So, speaking of celebrating, we wondered what publication staffs do to commemorate a special milestone or anniversary, for their school or publication. So, we asked a few of you, because the first thing you did was to make […]

SNO Report: Design Snapshots and Revision History

Our half man, half SNO Support machine Thomas had his shiny, new iPhone X delivered to the office last week. A means for parading it around the office like a championship trophy? Likely. This got us thinking… Man, we all need new iPhones. Kidding. No, Thomas’ PDA for his new iPhone reminded us that people get excited […]

The SNO Report: Students Covering St. Louis Protests

On the morning of Sept. 15, former St. Louis police officer Jason Stockley was acquitted of first-degree murder charges stemming from a 2011 high-speed chase that resulted in the death of Anthony Lamar Smith. Shades of the 2014 incident in Ferguson, Mo., which also was sparked by a white officer’s acquittal of the death of […]

The SNO Report: Everyone likes an interactive story

Nothing in print is clickable like it can be online. Take your coolest infographic and enhance it online. Make it clickable — interactive. These are some programs that make it possible: Infogr.am makes it easy for you to create infographics. (Infogram. Infographics. See the resemblance?) You can create slick, modern visualizations of information using graphs, charts […]

The SNO Report: Going in-depth on graduation gowns, private schools, startups and more: last month on Best of SNO

October was a loaded month for Best of SNO. While the other kids at school were out trick-or-treating, student journalists were going deep on interesting topics. The investigative team at Simpson College looked into the enrollment challenges of private schools. A change in graduation traditions caused a stir, original thinkers started projects of their own, […]