About Tom
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Entries by Tom
The SNO Report: Welcome To A New School Year
/in SNO ReportIt happens every August. Support tickets ramp up all of a sudden, and then we know only one thing can be true: school is back in session. We sure hope you’re settling in and excited to get your site up and running again. We’re back in your email inbox today, not to make you think […]
The SNO Report: Best of Best of SNO
/in Best of SNO, SNO ReportIt’s May, plants are finally blooming in Minnesota, promposals are yesterday’s news, and “Wrap it Up!” is flashing on the teleprompter out in front of us. So, this week we’re handing out some end of the year Best of SNO superlatives. And what a year it was for student journalism. Not unlike the national media, […]
The SNO Report: Find out where SNO’s camping this summer and join us
/in SNO ReportSNO will be raking in the frequent flyer miles again this summer, delivering on-site, SNO-centric digital media training at regional workshops throughout the country. Check out our summer schedule below, because you won’t want to miss us. Jayhawk Media Workshop, June 10 – June 15, Lawrence, Kan. Media Now, June 25 – June 27, St. […]
The SNO Report: See The Long Form Story Page Template In Action
/in SNO ReportYear after year, the Story Page Excellence badge (one of the six you need to earn SNO Distinguished Site status, for which you can enter here) proves elusive to even the best newspaper staffs. Why? More often than not, it’s about the long form template. Eventually, it clicks for everyone and they earn the badge. Just your luck, we’ve […]
Embedding takes a loss, plus covering and anticipating the news: this week on Fresh Powder
/in Fresh PowderWhen journalists use Twitter’s powers for good, it can all at once be an engine for story ideas and source generation. It houses widespread reaction to all things. In the spirit of news gathering, tweets about Shaun White’s snowboarding gold medal and Parkland, Florida, students’ rebuttal to President Trump’s tweets are embedded to make stories. Type “twitter reacts to” […]
The SNO Report: Reference guide for design
/in SNO ReportNo matter the state of your site’s design, you still hopefully have some curiosity about what else you could be doing to sweeten it or what you might have missed in the weeds. That’s why we created a mess of design examples on a site we’re calling our Reference Guide for Design. (We’ll take all your ideas for […]