Entries by Tom

The SNO Report: Social media tips

On social media, show there’s a person behind the post. You’re busy, and you want to promote the new content on your site. The simple solution appears to be a plugin that will automatically post to Facebook and send a tweet whenever a new story is published. Resist the temptation! Readers want to see a little […]

The SNO Report: SNO pins, you win!

Pinterest: it’s not just for recipes and craft projects anymore. We use the popular website to keep tabs on interesting, innovative things that SNO customers are doing with their sites. On the boards we’ve created, you will find a creative header showcase, full page site layouts, unique design elements, tools for better online publishing, and […]

The SNO Report: SNO Resources To Boost Your Knowledge And Your Teaching

At SNO, we take care of the technology, so you can focus on the journalism. Many sources offer journalism curriculum — lessons on conducting an interview, taking great photos or polishing your lead — yet few sources exist to meet the specific challenges you face in managing a scholastic news website. You don’t have to start […]

The SNO Report: All about analytics ?

You probably know that all SNO Sites come with access to Google Analytics, a platform that allows you to know who’s visiting your site, how many hits you’re getting, and what your most popular stories are. Or maybe you’ve never heard of Google Analytics, or you’re not quite sure how to process the different types of data you’re […]

The SNO Report: Building buzz about your site

So, you’ve got a website. You update it consistently, you’ve adopted an online-first mentality, and, it looks pretty good, if you do say so yourself. You’re doing everything right– so why aren’t more people visiting your site? The work doesn’t stop once you’ve launched your site. You’ve got to go the extra mile to get […]

Best of SNO: now open for submissions

Best of SNO showcases the best student journalism from members of the SNO Network (that’s you!) Why? We believe in recognition and inspiration–by displaying excellent work, we hope to inspire students with fresh ideas and new approaches to traditional news material. Many educators also use examples from Best of SNO as teaching tools in their […]