Entries by Tom

Where, Where, Where and Where: this week on Fresh Powder

Where the readers are They’re online, that’s where they are. The increasing movement of readers away from print publications to online ones is leaving an advertising vacuum and it’s taking big papers down with it. It’s not surprising that print papers have fallen out of fashion: news is super easy to consume online, it’s less […]

The SNO Report: The SNO Distinguished Sites Application Season Is Now Open!

Between now and May 31, 2017 you can (and really should) apply for any (or all) of the SNO Distinguished Sites badges representing six key components of a modern news website: CONTINUOUS COVERAGE BADGE To earn this badge, a news staff must update their site regularly and demonstrate a commitment to timely online journalism. SITE EXCELLENCE […]

The SNO Report: Distinguished Sites Submissions Open November 1st

The best day of the year is coming early! No, it’s not your birthday or Flag Day, we have no control over that. But we do get to decide when to open submissions for our Distinguished Sites recognition program, and we’re just too excited to wait until 2017. The Distinguished Sites program consists of six […]

Truth, Bullies, and Rebranding (badly): this week’s Fresh Powder Report

The Embarrassing Truth Last week the kids at Palmer Springs High School in Monument, CO, were at the center of controversy after the school newspaper’s editorial board ran a story announcing their endorsement of Hillary Clinton for president. Parents and community members didn’t hesitate to jump onto the school’s online newspaper, The Bear Truth, to […]

The SNO Report: Don’t do what Donny Don’t does

At SNO, we’re so proud of the student news sites our customers design and operate. The custom capabilities of the FLEX platform coupled with the creativity of journalism advisers and their staff produce amazing results. Seriously. So since we spend all day looking at great websites, and because the list of what-not-to-do’s is shorter than […]

Free Spirit and Journalism Conference

A ONCE IN A LIFETIME OPPORTUNITY! Please encourage your students to apply for a chance to represent THEIR state at a prestigious high school journalism conference in our nation’s capital next summer. Each year, one high school junior from every state and the District of Columbia is selected to attend the (all-expenses-paid) Al Neuharth Free Spirit and […]

The SNO Report: For a good time, call.

At SNO, we like to think we’re different than the other guys for a lot of reasons. First, we’re super smart, and people say we’re attractive. Second, most of us have exceptional taste in shoes but we don’t even have an ego about it. Finally, we’re pretty good at the web hosting game.   But […]