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Customization Options

What are the customization options?

Domain Name

Choose the domain name you want for your site, and we will take care of the domain registration for you. We suggest using your school initials and the name of your newspaper to find a unique URL that hasn’t already been registered. Use this tool to research available domain names.

Design Template

Choose one of our SNO FLEX presets as the basis for your site. The SNO FLEX platform can be set to any of these looks, so if you want to change your site’s appearance, you can do so at any time. In addition, you can further customize any of the preset options.

Column Structure

The SNO FLEX platform allows for 6 different column configurations for the homepage that you can change in a matter of seconds.


Typically these should be the major section names in your print edition. We recommend keeping these one or two words long. These categories will appear in both your navigation bar and be set up as a homepage widget.

Showcase Area

The SNO FLEX platform includes five different display options for the homepage showcase, including image carousels, image/text carousels, and photo blocks.

Homepage Widgets

You can add any of the following widgets to your homepage: categories, video displays, polls, slideshows and galleries, events calendar, a list of recent comments, advertisements, podcasts, twitter feed, social media icons, and more.


We’ll set your colors for you, but you can easily change any colors on your site with a colorpicker on the SNO FLEX Design Options page. Use this tool to find colors that work well on websites. For more information about how colors work on your site you can read this handy article.


The SNO FLEX platform has incorporated the Google font library and allows you to set the font for 8 different font zones (header, navigation bars, headlines, etc…).

Buying Process

How does the buying process work?

We’ve made the process of buying a site from us extremely simple.  Just follow these steps and we’ll have your site up and running in a matter of days.

Step 1

Look through our SNO FLEX preset options and choose one that best reflects what you want and has the appearance that pleases you the most. All preset options are included in your SNO FLEX platform, so it’s no problem if you change your mind later.

Step 2

Choose a domain name.  We suggest using your school initials and the name of your newspaper.  We’ll purchase the name on your behalf as part of your package. Before requesting a domain name, check to see if it is available by using the domain checker tool here.

Step 3

Submit an order form.

Step 4

After you submit your order form, we’ll provide you with a link to another form where you can fill out your customization options.  Because so many schools have aggressive email filters, we ask that you include a secondary non-school email address and a phone number that we can use to get in touch with you.

Step 5

We’ll send you an invoice.  You can pay for your site by either using a credit card online or by sending us a purchase order.  We’ll work with the payment process of any school.

Step 6

We’ll build your site within two days of receiving either your credit card payment or purchase order.

Step 7

When your site is ready, we’ll email you your login information and links to support materials.

Step 8

You start using and loving your new site.

SNO FLEX Features

SNO FLEX Features

We’ve built our SNO FLEX platform on top of WordPress to makes our sites easy to use and easy to customize. The SNO FLEX platform will give our users all the features they’d expect and more.

Responsive Design

The SNO FLEX platform is built to be responsive to any mobile or tablet browser that your readers may use. Check out the SNO FLEX demo site to see this feature in action. As you shrink your browser window, the content will automatically be reformatted to fit the screen.

Preset Design Options

The SNO FLEX platform has six preset design options. Within a matter of seconds, you can switch to any of the preset designs and then further customize any aspect of that design. You’ll have full access to new SNO FLEX preset designs as they become available.

6 Column Configurations

The SNO FLEX platform has 6 different column configurations for the homepage that you can change in a matter of seconds. Your content (video embed sizes, photo sizes, etc…) will automatically be scaled to your new column configuration.

Google Fonts

The SNO FLEX platform has incorporated the Google font library and allows you to set the font for 8 different font zones (header, navigation bars, headlines, etc…).

Homepage Showcase Area

The Homepage Showcase area is highly flexible –– it has five different display styles; in addition each style can be further customized. We’ve built in advanced javascript controls to allow you to change between three transition styles (fade, horizontal, vertical) and to give you full control of the timing and scrolling of the slides.

Widget-Based Websites

Our homepage is built entirely out of four widget areas, and every element on the homepage is a widget. This means that you can use the WordPress widget interface to drag and drop as many instances of any of the widgets as you want into any of the areas in order to create a layout that is uniquely yours. In addition, each widget has its own set of style and color controls so that every widget on your site can have a unique appearance.

The category display boxes on the homepage (Sports or News, for example) each have more than a dozen display options that allow you to control everything from headline and photo size to teaser length and the number of headlines to display for each individual widget. You can have as many category widgets on the homepage as you want, and each widget can be given a unique appearance and color scheme.

You can have unlimited instances of video, podcast, and advertising widgets. If you have a video-based journalism program, you could easily turn your homepage into a video-based page; you can also have as many ad spaces as you want.

Widget Styles

There are five widget styles built in to the SNO FLEX platform, and you can control the colors, backgrounds, and borders of each of those styles. In addition to that, we’ve built style-override tools into each widget so that you can customize each instance of each widget separately. These options give your site hundreds of possible looks.

Breaking News Ticker

Included with the SNO FLEX platform is a news ticker that displays breaking news headlines across the top of the site. This feature can quickly be toggled on or off, placed in four different locations, and headlines in the ticker can be linked to any story on your site or even to a page on a different site.

Built for Journalists

The SNO FLEX platform has a comprehensive set of tools designed specifically for journalism organizations. Not only are there caption spaces built in for photos, but there are also fields for writer bylines, photo credits, and video credits — these fields automatically link all of a staff member’s work to his/her profile page. Have multiple writers for a story? No problem. The SNO FLEX platform will link each writer to the correct profile.

Each story’s page has many customizable options as well — you can control photo location, video location, slideshow location, and the location of the related stories box.

Change Colors Easily

Every color on your site can be changed in a matter of seconds with a colorpicker on our Options Page.

Custom Header Image

You can upload a new header image directly to the Design Options page in a matter of seconds.

Automated Photo Scaling

Photos in different parts of your site are different sizes — the SNO FLEX platform automatically generates the correct photo sizes and optimizes your images to keep your site running quickly.

Learn More

Why take my newspaper online?

If any of your students are planning a career in journalism, they won’t be doing it the old-fashioned way. Give your students the edge by providing them with the skills they need to run an online publication. Learn more about how your new Web site can help make your newspaper stronger.

How our sites work

Your website will be built on the WordPress publishing platform. This powerful platform will change how, what, and when you publish. Learn more about the capabilities of your new site.

Included features

Your new site will be built on the SNO FLEX platform for WordPress and will include all the latest developments in Web site functionality including drag and drop design, Google fonts, tools to change colors and styles, video embeds, slideshows, moderated comments, RSS feeds, interactive polls, and more. Learn more about the features of your new site.

Buying process

We’ll work with the payment process of any school. Learn more about how easy it is to purchase a Web site.

Customization options

As part of the setup of your website, we include basic customization. Learn more about the customization options we include.

Test drive

If you want to learn more about one of our sites, we invite you to take one for a test drive. Sign up for a username and password on our test drive site.

School Newspapers Online to present at NIPA Conference

We’ll be demonstating our Web sites and discussing how the Internet can change high school newspapers at the Northern Interscholastic Press Association in Grand Forks, ND on September 29.


We’ve built 6 preset style configurations of fonts, colors, borders, backgrounds into FLEX to help you get started, but every aspect of a FLEX site can be individually customized with our easy-to-use design tools and our drag-and-drop layout tools.  Watch this video for a demonstration.


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